PORTAL DEL PRIORAT
SPAIN I PRIORAT I MONTSANT
The Project and the Artist
The ProjectAlfredo Arribas has a passion for the world of design and illustration. This passion led him to a daring idea: change the labels of his beloved wines, Negre de Negres and Somni, into small works of art. And so, after a rigorous screening process, artist Gregori Saavedra was chosen to visualize the two parallel worlds of Negre de Negres and Somni; two magical universes populated by a wonderful array of intriguing creatures. These special beings, over the coming vintages, shall be the stars of the exquisite labels for Negre de Negres and Somni.
The Artist
Gregori Saavedra was born in Viladecans (Barcelona, Spain). He attended University of Barcelona, graduating in Communications Sciences. His professional career saw him working first as a copywriter, then as creative director for four advertising agencies. In 2003, he made the decision to freelance, and to explore directing, illustration and design. His video work has been showcased at festivals throughout Europe, and is part of the permanent collection of the Austin Digital Art Museum. As illustrator, he has been published in numerous magazines and editorials. The curators of Illustrative, the international forum for illustration, named Gregori Saavedra as one of the most relevant illustrators worldwide. He was subsequently awarded the UNESCO CODE prize as one of the 20 Best Illustrators of the Year.
– Adapted, Portal del Priorat
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Alfredo Arribas, Owner and Winemaker
